Kniha měsíce

V síti Red Button vybírá a doporučuje každý měsíc jeden z členů knihu, o které si myslí že je zásadní. 
Jde nám prostě o to, aby se skvělý obsah dostal k co nejvíce lidem.

THE CRITICAL FEW

In a global survey by the Katzenbach Center, 80 percent of respondents believed that their organization must evolve to succeed. But a full quarter of them reported that a change effort at their organization had resulted in no visible results. Why? 
The fate of any change effort depends on whether and how leaders engage their culture: the self-sustaining patterns of behaving, feeling, thinking, and believing that determine how things are done in an organization. Culture is implicit rather than explicit, emotional rather than rational - that's what makes it so hard to work with, but that's also what makes it so powerful. 
For the first time, this book lays out the Katzenbach Center's proven methodology for identifying your culture's three most critical elements: traits, characteristics that are at the heart of people's emotional connection to what they do; keystone behaviors, actions that would lead your company to succeed if they were replicated at a greater scale; and authentic informal leaders, people who have a high degree of "emotional intuition" or social connectedness. 
By leveraging these critical few elements, you can tap in to a source of catalytic change within your organization. People will make an emotional, not just a rational, commitment to new initiatives. You will elicit enthusiasm and creativity and build the kind of powerful company that people recognize for its innate value and effectiveness.

"Kniha je veľmi zrozumiteľným prepisom praxou osvedčenej metodiky. Každá kapitola ilustruje ako čo najlepšie využívať firemnú kultúru pri zavádzaní zmien. Hlavná dejová línia sa odohráva v rozhovore medzi poradcom na rozvoj kultúry a fiktívnym generálnym riaditeľom, ktorý sa snaží meniť svoju spoločnosť, ktorá sa učí a ihneď aplikuje princípy metodiky do praxe. Jon Katzenbach identifikuje tri kritické elementy, na ktoré sa lídri majú zamerať pri realizácii zmien podporanými kultúrou."
Ján Uriga, člen sítě Red Button

Budeme moc rádi, když nám s šířením knížky do světa pomůžete. Můžete využít hashtag #rbkniha.